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KI Media Assistent
DE

YOUR GUIDE TO MEDIA PLANNING

Good planning starts with a clear foundation.

Connect the assistant, bring your data together, and develop a recommendation your team can follow.

Connect ChatGPTHow it works

Your path to a first plan

Three steps from setup to a reasoned recommendation.

01

Connect

Add the MarCom Mediaplanung plugin in ChatGPT and sign in.

02

Build the foundation

Review sources and agree on goals, budget, and constraints in the brief.

03

Develop a plan

Review markets, channels, and assumptions. Save the agreed recommendation.

Understand the essentials

The concepts and workflows you will use every day.

How does the data fit together?

Documents, factors, briefs, and plans explained with one example.

Review a recommendation with confidence

Read budgets, evidence, and assumptions, and use the Excel workbook.

A useful first conversation

A+A 2027
„For A+A 2027, check which data is already available and what we still need for an initial media recommendation.“

The assistant checks the existing workspace first and agrees on the next steps with you.