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KI Media Assistent
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DocumentationGetting started
GETTING STARTED

First steps

What you need to get started and how your sources become an initial media recommendation.

4 min read

The KI Media Assistent helps your MarCom team develop a reasoned initial recommendation: which countries to reach, through which channels, with what budget. You can use the result for internal discussion and the subsequent agency briefing.

Prepare your access

You need an invited account and an authenticated ChatGPT connection. Follow Connect ChatGPT first. Sign in to the dashboard with the same invited account.

Use the conversation to prepare data and develop recommendations. The dashboard shows saved documents, catalogue items, factors, briefs, and plans. You can also capture thoughts and questions directly under Tasks.

Choose the fair and edition

Always name the fair and planning year, for example A+A 2027. A fair is the recurring event; an edition is a particular year. Historical information stays with its original edition. A 2025 visitor report can support the 2027 recommendation without becoming a new visitor measurement for 2027.

Start by checking what is already available:

For A+A 2027, check which documents, factors, and briefs are already available. Show me the gaps before we develop a recommendation.

Gather your inputs

Useful inputs include visitor statistics, cost plans and campaign reports from previous editions, current media offers, and the strategic brief. You can supply them gradually. The assistant can review the workspace and identify the most useful missing sources.

Prepare answers to these questions:

  • What are our goals and target audiences?
  • What is the budget, and which costs does it cover?
  • Which countries take priority?
  • Which channels are required or excluded?
  • When should the campaign run, and which decisions remain open?

These answers form the brief. Check its budget, price basis, and constraints with your team before confirming it.

Work towards a first plan

  1. Add sources. Upload original files through the link provided by the assistant.
  2. Review the data. Check document details and proposed facts or catalogue items before accepting them.
  3. Agree on the brief. Record the goals, budget, and constraints, then confirm the agreed version.
  4. Develop the recommendation. Discuss markets, allocations, channels, evidence, and assumptions.
  5. Validate and save. Have the assistant check the recommendation and save the agreed result as a plan.

An empty dashboard means data has not been recorded yet. The assistant does not fill it with invented visitor counts, budgets, or ratings.

Understand your data explains the concepts. Develop a plan walks through the recommendation process.