A recommendation should be traceable to its inputs. The assistant therefore keeps original sources, extracted information, agreed instructions, and saved recommendations distinct.
Fairs and editions
A+A is a fair. A+A 2025 and A+A 2027 are two editions of that fair. A plan for 2027 can use earlier editions of the same fair as references. Evidence from different fairs is kept separate.
Documents belong to a fair and can cover several of its editions. Rules and tasks may apply to one edition or the whole fair.
The main concepts
| Concept | Meaning | Example |
|---|---|---|
| Document | An original source with a title, origin, date, and edition coverage. | An A+A 2025 closing report. |
| Catalogue item | One bookable media unit or campaign line. | A newsletter banner with a market, partner, format, and price. |
| Factor | Information that supports or influences planning. | Actual visitors from one country, taken from a report. |
| Brief | Goals, budget, priorities, and constraints for one edition. | The agreed instructions for A+A 2027. |
| Memory | A reusable rule or preference with scope and approval status. | An approved channel exclusion for one edition. |
| Task | A thought, question, improvement, or action. | “Check the offer for this title.” |
| Plan | A saved recommendation with its preserved inputs. | Country budgets, channels, and selected titles for 2027. |
A market, such as Germany, is a property of catalogue items, rather than a bookable unit itself. Channel, agency, and partner also describe how items can be grouped.
Facts, assessments, and adjustments
Factors have different meanings:
- Fact: a value with a unit and context, such as actual visitors or planned costs. It cites a source and, where possible, a page or table location.
- Assessment: a reasoned judgement. A numeric rating has a scale; an unknown rating stays unknown.
- Adjustment: an explicitly justified change to a named criterion, such as a multiplier or added percentage points.
A factor can describe one catalogue item, a group such as “newsletters in Switzerland,” or the entire edition. A group figure is not copied onto each item as a separate measurement.
A missing value is not zero. Planned costs and actual costs are different statements. Different price bases also remain separate.
Follow a source into a plan
An A+A 2025 visitor report includes a country breakdown. The assistant proposes recording its supported visitor figures as factors for 2025. You review the values, units, and source locations.
For A+A 2027, the confirmed brief sets the budget and priority markets. The recommendation can use compatible visitor factors as a basis for market allocation and suggest current catalogue items. Its reasons cite the factors, leading back to the original report.
Saving the plan preserves those inputs. If a factor is corrected later, you can still see the data used for that particular recommendation.
Which instructions apply?
A confirmed brief defines the planning request. Approved memories add applicable rules and preferences. Conflicts need resolution. A task or passing conversation note does not substitute for approval.
Working together explains how to record changes with your team.